Unit 1
We start with the fundamental building blocks of effective storytelling, the basis of all good fundraising communications. You’ll learn the 6 key elements of storytelling, how to find good stories and tips and techniques for interviewing.
Certificate in Fundraising Communications Mastery
Become a master fundraising copywriter in just six months
- Small group learning community
- Monthly interactive webinar sessions
- Take-home resources and activities
- One-on-one copy review sessions
- Lots of best-practice examples to learn from
- 9 CFRE points upon certificate course completion
What our students say
"As a professional fundraiser this certificate course has improved my skills and helped me create more powerful, impactful communications. The knowledge I've gained has not only helped me personally but has also made a difference at the Zahra Foundation, improving how we share our mission and engage with our supporters.
I highly recommend this course to anyone looking to boost their fundraising communications—it’s full of practical, actionable strategies. I’m truly grateful for the opportunity and encourage others to get involved!”
Amanda Martin, Zahra Foundation
What you'll get
- Jam-packed online sessions each month for six months
- Small group learning with ten students maximum
- Plenty of best-practice examples to learn from
- One-on-one mentoring and support from copywriting expert Dominique Antarakis
- Real-life copywriting skills and boosted confidence
- 9 CFRE points upon certificate completion
What our graduates say
100% of graduates surveyed said the certificate course was organised in a way that helped them develop a deeper understanding of the underlying strategy, concepts and application of communications skills within the fundraising sector.
"Thank you for your insights. I really enjoyed the course format and found a lot of value. My confidence is up, and I feel empowered to make decisions, which was one of my main goals going in."
– Nat Chorazy, Eastern Health
Is this Certificate course right for me?
If you're:
- A fundraiser responsible for all your appeals and donor care communications
- Part of a small fundraising team with limited resources
- Looking to build a successful career in fundraising communications
- Interested in CFRE-certifed* training courses...
...then this six-month Mastery certificate course is for you.
Your guarantee
At the end of the certificate course, we guarantee:
- You’ll be more confident in your writing skills
- You'll be able to take on more complex fundraising copy tasks with ease
- You'll be able to write more engaging, effective copy that resonates with supporters.
Or we'll give you your money back.*
What you'll learn:
- What makes an effective fundraising pack
- How to choose a compelling case study
- How to structure a brilliant fundraising letter
- How to conduct a great interview
- The dos and don'ts of digital communications
- How to raise more money with email
- How to make personalisation work harder
- How to deliver authentic donor care
- How to write content for RG, surveys and bequests.
Don't miss out – certificate course starts 19 February 2026
What will we cover?
Unit 2
We look at why people give, and the structure of best-practice fundraising letters, along with how to find out more about your donors and their motivations for supporting your cause - and how to use that information for effective personalisation.
Unit 3
We move on to all things digital - how to plan a digital campaign, what elements are crucial when drafting content for digital, and how and when to integrate online and offline to make sure your appeals are hitting or exceeding target.
Unit 4
We focus on emails and how to make them work for different audiences and types of communication. For many charities, emails are the bedrock of their fundraising appeals program, so it's critical to make sure they're working as hard as possible.
Unit 5
Different donor audiences need slightly different messaging - so in this unit, we dive into different communications styles, writing techniques and language for regular givers, bequest prospects and mid to high value donors.
Unit 6
We recap the key lessons from the previous five sessions, and look at the importance of donor journeys. The session also includes plenty of best-practice examples from charities around the world to review as a group.
Meet your presenter
Dominique has worked with non-profits for more than 21 years, helping them communicate more effectively with supporters, prospects and stakeholders.
Dominique’s skill lies in getting to the heart of your communication challenges and guiding you through the maze of misunderstanding and mayhem to a new dawn of clarity and confidence.
Forthright, down to earth and unafraid to use humour to get her point across, Dominique is passionate about giving fundraisers the tools they need to create impact and change the world.
2026 Certificate course pricing
Includes:
- Six 1.5 hour interactive group training webinars
- Take home resources & activity packs
- Practical templates and checklists to use in your own fundraising
- Practical homework tasks that you can apply in your own organisation
- Two hours one-on-one mentoring with Dominique per month
-
Eligible for 9 CFRE points in Category 1.B Education upon completion.
* Flexible payment options available.
What is CFRE?
The CFRE program is a globally recognised voluntary fundraising certification that recognises your commitment to a higher standard in fundraising.
Becoming a CFRE endorsed Professional Practice fundraiser only requires 36 CFRE points.
By registering for the Change&Co Fundraising Copy Masterclass, you are eligible to apply for 9 CFRE points in Category 1.B - Education and will be a quarter of the way to gaining your CFRE certification!
Certificate course starts 19 Feb 2026
Got a question?
We'd love to chat about training for you or your team.
Submit your enquiry below and we'll get back to you within 24 hours.